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Digital Marketing Essentials

Strategy, channels, and measurement for the modern marketer.

A hands-on introduction to digital marketing — personas, content, SEO, social, email, paid ads, analytics, and AI — capped with a 90-day capstone plan you can ship to a real brand.

Duration
4–5 Hours
Level
Beginner
Access
Lifetime
Certificate
Free Digital
Course Progress0%
0/10 modules complete

What you'll learn

  • Map any brand to the right digital channels
  • Write a persona + positioning in one page
  • Plan content that compounds over time
  • Run beginner SEO, email, and paid campaigns
  • Measure funnels with a 3-number dashboard
  • Use AI as a marketing copilot responsibly
  • Ship a 90-day marketing plan

Course Modules

Ready for the final challenge?

Complete every module and score at least 3 out of 5 in each Module Quiz to unlock the Final Assessment.